Privacy Policy

Last updated: August 30, 2026

Root is a U.S.-based clothing brand. We respect your privacy and are committed to protecting the personal information you provide when you visit our website, purchase our products, or communicate with us.

This Privacy Policy explains what information we collect, how we use it, when we may share it, and the choices available to you.

1. Information We Collect

We may collect information that you provide directly to us, including:

Name
Email address
Shipping and billing address
Phone number
Payment and transaction information
Order details and purchase history
Information you provide when contacting customer support
Any other information you voluntarily provide to us

When you visit our website, we may also automatically collect certain technical information, such as your IP address, browser type, device information, operating system, pages visited, and information about how you interact with our website.

2. How We Use Your Information

We may use the information we collect to:

Process and fulfill your orders
Process payments
Ship products to you
Provide customer support
Communicate with you about your orders
Send marketing communications where permitted by law
Improve our website, products, and customer experience
Understand website usage and customer preferences
Prevent fraud, abuse, and unauthorized activity
Comply with applicable legal and regulatory requirements

3. Payment Information

Payments may be processed through third-party payment providers. Root does not necessarily store your complete payment card information on our own systems.

Payment providers may collect and process payment information according to their own privacy policies and security practices.

4. Cookies and Similar Technologies

Our website may use cookies and similar technologies to improve functionality, understand website traffic, remember preferences, and support marketing and advertising activities.

You may be able to control or disable certain cookies through your browser settings. Disabling cookies may affect some website functionality.

5. How We Share Information

We do not sell your personal information for money.

We may share information with trusted service providers when necessary to operate our business, including providers responsible for:

Payment processing
Order fulfillment
Product manufacturing
Shipping and delivery
Website hosting and technology
Analytics
Customer support
Marketing and advertising

These service providers may only use information as necessary to provide services to us or as otherwise permitted by law.

We may also disclose information when required to comply with applicable laws, legal processes, court orders, or governmental requests, or when necessary to protect our rights, customers, or business.

6. Third-Party Services

Our website may contain integrations, tools, or links to third-party websites and services.

Third parties may collect information according to their own privacy policies. We are not responsible for the privacy practices of websites or services that we do not control.

We recommend reviewing the privacy policies of any third-party services you use through our website.

7. Marketing Communications

If you choose to receive marketing communications from us, we may send you information about new products, collections, promotions, and other Root updates.

You can unsubscribe from marketing emails at any time by following the unsubscribe instructions included in the email.

Even if you opt out of marketing communications, we may still contact you regarding transactions, orders, account-related matters, or other necessary service communications.

8. Data Security

We take reasonable measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the internet or method of electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

9. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, fulfill business and legal obligations, resolve disputes, maintain records, and enforce our agreements.

The length of time we retain information may vary depending on the type of information and the reason it was collected.

10. Children’s Privacy

Our website and products are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take reasonable steps to delete it.

11. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include the right to:

Request access to personal information we hold about you
Request correction of inaccurate information
Request deletion of certain personal information
Request information about how your personal information is collected and used
Opt out of certain marketing communications
Exercise other rights provided by applicable privacy laws

Some rights may be subject to legal limitations and exceptions.

12. California Privacy Rights

If you are a California resident, you may have additional rights under applicable California privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

Depending on the circumstances, these rights may include requesting access to, correction of, or deletion of certain personal information, as well as the right to opt out of certain forms of sharing or processing.

Root does not sell personal information for monetary consideration.

To exercise applicable privacy rights, please contact us using the information provided below. We may need to verify your identity before completing certain requests.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, or applicable laws.

When we make changes, we will update the “Last updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have questions about this Privacy Policy, want to exercise an applicable privacy right, or have concerns about how your information is handled, please contact Root through the contact information provided on our website.

Root
United States

By using our website, you acknowledge that you have read and understood this Privacy Policy.